For More Information:
Chuck Grothaus, 612-770-0026
MINNEAPOLIS – August 3, 2015 – Field Nation, a leading work platform connecting organizations with independent contractors to get work done, today named Reshma Kapadia as product marketing manager for the company. In this role, Kapadia will manage marketing initiatives for Field Nation solutions including the web platform, mobile applications and SaaS-related offerings.
“It’s a perfect time to join Field Nation – an organization that serves the freelancing community,” said Kapadia. “Helping people to see the benefits of working with this platform is an opportunity I look forward to as I join this team.”
Kapadia most recently served The Toro Company in a product marketing role where she created email and direct marketing campaigns to generate business-to-business demand for the company’s products. Prior to Toro, she served Bharti Airtel Limited as senior marketing manager, customer acquisitions. She also worked at both Deloitte India and Unisys India in business development roles.
In her position at Field Nation, Kapadia will lead the adoption and uptake of several current and future Field Nation platform features, including the Android mobile application, the iOS app, the Field Nation SaaS offering, and other initiatives.
“I’m excited to add Reshma to our product marketing team,” said Billy Cripe, chief marketing officer at Field Nation. “With her deep background in B2B marketing and detail oriented market analysis capabilities, I’m certain Field Nation offerings will hit the mark and drive customer adoption.”
Kapadia earned both a Bachelor’s degree and Masters of Business Administration from the University of Mumbai. She received the Tarleton Scholarship from the University of Minnesota where she earned an additional Master’s degree in Strategic Communiation from the School of Journalism and Mass Communication.
About Field Nation
Field Nation (fieldnation.com) is the most complete Freelancer Management System (FMS) and SaaS-based project-management solution available. The online work platform quickly connects organizations with the highly skilled external, extended workforce in order to get more work completed – anywhere and at any time. The cloud-based platform enables companies to find, hire and pay contractors, manage projects and operate more efficiently. With more than 60,000 service providers in its network, Field Nation serves as a catalyst for business growth and ensures successful collaborations around the world.