Being an independent contractor certainly comes with its perks. You can pick your own clients, set your own prices, and create your own schedule. Finding the actual work you need to make a living can be difficult, even if you have a lot of experience and expertise. If people do not know that you exist, they cannot hire you.
Branding and promoting yourself as an independent contractor is almost as important to your success as the actual services you offer. Here are a few ways to make sure the world knows about you and your work.
1) Use Social Media
Make sure you have a presence on the major social media networks like Twitter, Facebook, and LinkedIn. These contractor profiles should remain separate from your personal accounts and contain a list of all your services, along with your contact information.
2) Create a Website
You do not need to have an elaborate, expensive website to attract business, but you should make sure that your website is free of errors and easy to navigate and provides the basic information any prospective client would want to know, including:
- The services you provide
- Your experience
- Your contact information
3) Start Writing a Blog
A smart way to bring in some online traffic in your strongest areas of expertise is to blog about them and increase your search engine optimization, or SEO. Keep in mind that these blog entries should be informational, not promotional, and simply serve as a way to get people to your blog. From there, make sure your contact details and services are easy to find.
4) Partner Up
Find other small business owners or contractors who complement the services you offer and share referrals. People are more likely to contact another service provider that was recommended to them then go out and search for one on their own. Forming these partnerships only requires you to return the referral favor and can be an excellent source for new business.
5) Join Contractor Networks
Piggyback on the success of larger websites and brands by making sure you have contractor profiles on sites that relate to your industry. Join Field Nation if you are an independent contractor in information technology, and let the success of the brand as a whole boost your own business.
As an independent contractor, you are your own best marketer. Make the most of the inexpensive and convenient resources available to you to boost your brand name, bring in new revenue, and help people in need.