With new technological advances making it possible for dispersed professionals to connect with each other across states, countries, and continents, the need for inter-connectivity continues to grow. The demand for conferencing, signal management, and streaming has generated a surge in the audiovisual industry and reports predict that AV products and services will become a $114 billion global industry this year. But what impact does this have on the AV industry at large as move forward in 2016? According to Paul Wedesky, Senior Vice President of Audio Visual Services, “the term ‘AV’ has come to mean much more to the event planner. From technology to content management, AV is much more than equipment. It’s creative, inspired by design, all-encompassing of various types of technology, and necessary in order to meet needs.”
In 2015, large displays had begun to move into hospitality and retail environments; in 2016, we can expect to see this trend continue as retailers, restaurants, and hotels seek to grab guest’s attention (and keep it) by combining content, interaction, and size. There’s something magical about seeing just about anything in a larger-than-life / bigger-than-you format. AVnetwork.com points out that video walls are already the fastest growing sub-segment of AV, and that when combined with lower hardware prices, new applications and content for the format are driving expectations.
The world of pro-AV continues to heat up and will take charge of headlines in 2016 by incorporating creative design and all-encompassing technologies that drive customer, user, and guest experiences.